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Natural cosmetics, manufactured in accordance to the fair-trade philosophy they emerged from a niche that was previously occupied by small number of companies and got incorporated into the. Innovation and future trends in the cosmetics industry driving sustainable development backing international regulatory convergence and competitiveness . Natural and organic beauty market to reach $22bn by 2024 new product development, advertisements, and increasing spending capacity of consumers on premium . In the steps of their development and production of cosmetics, natura does not test on animals and follows the most stringent international safety standards [ citation needed ] being a public company since 2004, its shares are listed on novo mercado (the highest level of corporate governance or stock exchange [ibovespa]).
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